Canine State of Mind
Restoring the human-canine relationship.
Canine State of Mind, founded by educator + shaman Sasha Armstrong, is a brand movement dedicated to shifting the paradigm of “dog training”. Rooted in energetic science and 25+ years of experiencing healing relationships between humans and dogs by teaching humans how to be the embodied leaders their dog needs, Canine State of Mind aims to be a global name.
Sasha expanded her offerings from 1:1 coaching and farm stays to launch an educational masterclass geared towards humans seeking to implement her methodology on their own time. She’s been featured on podcasts like Paul Chek’s and Joe Rogan’s, and most recently she’s published her first book, entitled “Leadership Principles for the Modern Age”.
The Problem
Sasha was looking to grow her brand online as she begins to expand her online offerings, including the launch of her e-course and most recently, the publishing of her book. Our goals ranged from expanding her audience reach to aligned audiences, begin to get her account on the map, creating very targeted and strategic social media content that speaks to the pain points of her target audience, and build out a path to conversion from social.
The Solution
Canine State of Mind partnered with Evergreen Social to design a social strategy that would effectively build her brand online, attract new followers to move through a strategy funnel, and ultimately drive sales. In order to reach a target audience of high-end, spiritual dog parents interested in personal development, we designed an in-depth content strategy, a targeting strategy, and implemented social media tactics to collect the emails of the new followers we reached and move them into the email welcome flow.
The Results
BEFORE
AFTER
“Haley brings a wealth of knowledge and expertise to the table, guiding clients towards social media success with her invaluable insights and strategies. Her words have the power to captivate and engage the audience, leaving a lasting impact. The consistency and dedication she brings to her craft are truly commendable, ensuring that every post is crafted with care and precision.”
— Sasha Armstrong, Founder of Canine State of Mind
The Evergreen Method
We believe in developing efficient, repeatable systems for your social media that continue to drive results. We believe in developing efficient, repeatable systems for your social media that continue to drive results. We believe in developing efficient, repeatable systems for your social media that continue to drive results.
Giving Back
At Evergreen, we believe in doing the best we can with what we have, in extending a hand, and that rising water raises all ships. As of 2024, working with Evergreen means that you’re also directly supporting handful of selected organizations either through direct financial support or time spent with our sleeves rolled up — some local, and some global. You can learn more about where your support is going here.