FASHION

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WELLNESS

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DESIGN

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E-COMMERCE

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COACHING

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REAL ESTATE

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FASHION • WELLNESS • DESIGN • E-COMMERCE • COACHING • REAL ESTATE •

Porte + Hall

E-COMMERCE + DESIGN

  • Porte + Hall, a high-end e-commerce brand of designer mats created by Stafford Meyer, sought a comprehensive social media strategy to achieve multiple objectives. These included leveraging user-generated content (UGC) and influencer partnerships to build brand authenticity, expanding their organic follower base, and driving e-commerce sales. Additionally, they needed expertise in managing social media campaigns for events like giveaways and new product launches, while optimizing their organic presence for seamless shopping experiences.

  • INSTAGRAM + FACEBOOK MANAGEMENT

    To achieve Porte + Hall's multifaceted goals, we implemented a comprehensive social media strategy focused on leveraging user-generated content (UGC) and influencer partnerships. To bolster brand authenticity, we curated high-quality UGC featuring customer homes styled with Porte + Hall mats. This content was then repurposed across their social channels, fostering a sense of community and real-world application. Additionally, we established strategic influencer partnerships to reach new audiences and showcase the design versatility of the mats.

    Furthermore, we optimized Porte + Hall's social profiles for a seamless shopping experience. This included implementing product tagging across Reels, posts, Stories, and shoppable Highlights, allowing users to easily discover and purchase products directly within the app. To cater to diverse customer preferences, we developed content series showcasing mats within different interior design styles, functionalities, and living spaces.

    To expand their follower base, we orchestrated targeted social media campaigns, including engaging giveaways with clear participation goals. We crafted content specifically designed to attract new audiences interested in home decor, interior design, and creating stylish spaces. This top-of-funnel strategy emphasized shareable and saveable content formats to maximize reach and engagement. Finally, we implemented a data-driven approach for launching new products, testing various strategies like pinned banners, dedicated highlights, and teaser campaigns to optimize performance.

  • Porte + Hall experienced significant growth and engagement through the implementation of a comprehensive social media strategy.

    • Audience Expansion: A substantial increase in followers from 32k to 56k demonstrates the effectiveness of our strategy in expanding Porte + Hall’s reach and building a loyal community.

    • Engagement Growth: A remarkable increase in average engagement rate from 0.2% to 1.5% per month signifies heightened audience interest and interaction with the brand.

    • UGC and Influencer Success: The strategic integration of user-generated content and influencer partnerships enriched brand authenticity and expanded audience reach.

    • Sales Optimization: The implementation of shoppable features and engaging content formats contributed to a more seamless shopping experience, driving sales and customer satisfaction.

    • Campaign Success: The execution of successful giveaway campaigns effectively increased brand visibility, engagement, and follower acquisition.

    By focusing on building a strong brand identity, fostering community engagement, and optimizing the shopping experience, Porte + Hall achieved substantial growth and solidified its position in the luxury home decor market.

Legacybox

E-COMMERCE

  • Legacybox, an e-commerce brand offering digitization kits to preserve precious memories, approached us with a multi-faceted social media challenge. They sought a strategy to collect and showcase user-generated content (UGC) featuring their customers' digitized memories. This UGC would then be leveraged across social media and other marketing platforms. In addition, they desired to develop and launch a successful influencer program, encompassing influencer selection, content creation focused on storytelling, and measuring return on ad spend. Ultimately, their core objective was to establish a social media presence that powerfully reflected their brand's focus on preserving memories through emotional storytelling.

  • INSTAGRAM + FACEBOOK MANAGEMENT | INFLUENCER MANAGEMENT

    We crafted a two-part social media strategy for Legacybox, leveraging user-generated content (UGC) and influencer marketing. This approach aimed to connect with the emotions tied to preserved memories, boosting brand engagement and achieving key objectives.

    To cultivate a user-generated content (UGC) community, we established a branded Facebook group requiring email signup for membership (generating leads). We promoted the group through targeted email campaigns and organic social media, encouraging participation. Within the group, seasonal campaigns incentivized members to share digitized memories (photos & videos) – invaluable assets for Legacybox's marketing. These curated user-generated stories were then strategically repurposed across social media platforms, effectively amplifying the brand's emotional storytelling core and the power of preserving memories.

    In parallel, we implemented a data-driven influencer marketing strategy. This involved testing various influencer scripts on Instagram Stories with influencers of varying reach. We meticulously analyzed content performance, audience demographics, and reach to identify high-performing partners exceeding a 250% return on ad spend (ROAS). This data-driven approach allowed us to refine our selection process and secure additional top performers. We then managed influencer contract negotiations, ensuring clear deliverables, and oversaw strategic testing of whitelisted content to optimize campaign results.

  • Legacybox achieved significant growth and brand resonance through our strategic implementation of user-generated content and influencer marketing.

    • Robust UGC Community: A highly engaged Facebook group was successfully established, becoming a rich source of authentic, customer-generated content. This community played a pivotal role in amplifying Legacybox’s brand story and emotional connection with its audience.

    • Influencer Marketing Success: The influencer marketing campaign generated substantial revenue, surpassing expectations with a remarkable 300% ROAS. By carefully selecting and collaborating with high-performing influencers, we effectively expanded Legacybox's reach and drove brand awareness.

    • Organic Audience Growth: The combined efforts of UGC and influencer marketing resulted in a 25% increase in organic audience growth, demonstrating the power of authentic storytelling and community building.

    By focusing on emotional storytelling and leveraging the power of user-generated content, Legacybox solidified its position as a leader in the memory preservation industry.

Canine State of Mind

ONLINE COACH • E-COMMERCE

  • Canine State of Mind, founded by dog behavior expert Sasha Armstrong, sought to establish itself as the leading authority in dog education through a high-growth Instagram strategy. Their vision was to empower dog owners by guiding them towards a deeper understanding and harmonious connection with their canine companions, ultimately achieving healing and balance within the relationship. To achieve this, they aimed to expand their brand awareness, grow their Instagram following, drive website traffic, and foster high audience engagement. Additionally, their social media strategy needed to support the launch of new educational products like a masterclass and a book.

  • INSTAGRAM, FACEBOOK, + TIKTOK MANAGEMENT | BLOG + EMAIL

    Canine State of Mind's goals demanded a multi-pronged Instagram strategy focused on education, audience growth, lead generation, and launch support.

    Building a Loyal Pack: To cultivate a thriving Instagram community, we implemented a content strategy centered on captivating Reels and Carousels. This visually-driven content, infused with valuable dog training tips and heartwarming stories, aimed to capture the attention of potential followers who hadn't yet discovered Canine State of Mind. We strategically boosted this top-of-funnel content to reach individuals with interests aligned with Sasha Armstrong's expertise. By offering educational value, this content not only attracted new followers but also subtly positioned Canine State of Mind as a trusted authority in dog training.

    Nurturing the Connection: To convert casual viewers into loyal followers and potential customers, we leveraged lead magnets. We created two downloadable guides, each addressing a common canine concern. To streamline the lead generation process, we utilized Direct Message (DM) automation tools, ensuring a seamless experience for those seeking valuable training resources. These free resources, consistently promoted through calls to action on social posts, served as valuable incentives for new followers and fostered stronger connections with the brand.

    Launching with Impact: When it came to promoting new educational products like the masterclass and book, we crafted captivating Reels specifically designed to pique audience interest. Furthermore, we meticulously planned a full-funnel launch strategy encompassing content timelines, audience engagement tactics, and automated workflows to guide potential customers through the purchase journey. These automations also played a crucial role in supporting the sales of both the masterclass and the book, ensuring a smooth and efficient customer experience.

  • Canine State of Mind has experienced rapid growth and solidified its position as a leading authority in dog education.

    • Strong audience engagement: A remarkable 20% engagement rate demonstrates a high level of interaction and interest from the target audience, indicating strong community building.

    • Rapid audience growth: Doubling the audience size in just three months showcases the effectiveness of the strategy in reaching and engaging new dog owners.

    • Increased brand visibility: Over 3/4 of a million reel views expanded Canine State of Mind's reach, introducing the brand to a wider audience of dog enthusiasts.

    • Strong lead generation: The collection of over 30 new emails per month demonstrates effective lead capture and audience nurturing.

    • Measurable website traffic: Over 150 website clicks per month showcase the strategy’s ability to drive traffic and generate interest in Canine State of Mind's offerings.

    By providing valuable dog training content, building a strong community, and effectively promoting new products, the Instagram strategy has successfully positioned Canine State of Mind as a trusted resource for dog owners seeking expert guidance.

Sarah Pearson

REAL ESTATE

  • Sarah Pearson, a Los Angeles real estate agent specializing in high-end properties, sought to cultivate a thriving Instagram presence tailored to the LA market. Her primary objective was to attract new clients through follower growth and lead generation. However, Sarah desired a unique approach that resonated with her personality. She emphasized showcasing the beauty and lifestyle of Los Angeles through captivating visuals, highlighting local businesses and areas. This community-focused content aimed to establish her as a trusted advisor, while avoiding the overly promotional tactics often associated with real estate agents. Ultimately, Sarah wanted to establish a genuine connection with potential clients, fostering a strong brand image that seamlessly translated into increased leads.

  • We developed a comprehensive strategy to elevate Sarah Pearson’s Instagram presence within the competitive Los Angeles luxury real estate market.

    By positioning her as an authority on the local lifestyle, we aimed to attract high-net-worth individuals seeking exclusive properties.

    Our approach centered on creating visually stunning content that showcased the allure of Los Angeles while highlighting Sarah’s in-depth market knowledge and personalized client service.

    To optimize results, we implemented a robust content calendar, leveraged Instagram’s algorithm through strategic hashtag use and engagement, and meticulously tracked key performance indicators to inform ongoing refinements.

    This data-driven approach allowed us to tailor content and messaging to resonate with the target audience and ultimately drive lead generation.

  • Sarah Pearson’s Instagram presence experienced a notable transformation, establishing her as a prominent figure in the Los Angeles luxury real estate market.

    • Strong audience engagement: An impressive increase in engagement rates from 100 to 2200 per month demonstrates a high level of interaction and interest from potential clients.

    • Cohesive brand identity: The development of a consistent visual aesthetic effectively reinforces Sarah Pearson's luxury brand image.

    • Increased brand visibility: Reels with high reach expanded Sarah’s audience and showcased her expertise in the Los Angeles real estate market.

    • Rapid audience growth: A 4.5% increase in followers demonstrates the effectiveness of the strategy in attracting and retaining a targeted audience.

    By effectively showcasing luxury properties, providing valuable market insights, and cultivating a strong personal brand, the Instagram strategy has positioned Sarah Pearson as a trusted advisor in the Los Angeles luxury real estate market.

T.U. Parks

CONSTRUCTION

  • T.U. Parks, a family-owned construction company with a deep-rooted history in Chattanooga, Tennessee, approached us with a community-centric vision for their Instagram presence. Their primary objective was to foster a strong sense of connection with the Chattanooga community by showcasing their impressive work on some of the city's most recognizable buildings. The strategy involved highlighting these projects while collaborating with and tagging other local businesses involved in their construction. Additionally, T.U. Parks desired to offer a glimpse behind the scenes of their company, fostering a sense of transparency and building trust with potential clients. Ultimately, their social media strategy aimed to leverage their impactful construction projects to build a strong local community presence.

  • INSTAGRAM + FACEBOOK MANAGEMENT | MISC. DESIGN

    To establish T.U. Parks as a cornerstone of the Chattanooga community, we implemented a strategic Instagram approach focused on showcasing the company's significant contributions to the city's skyline. By curating a visually compelling feed that highlighted T.U. Parks' involvement in prominent local projects, we aimed to create a strong brand identity synonymous with quality and community engagement.

    Our strategy centered on three key pillars:

    • Project Showcase: We prioritized showcasing T.U. Parks' diverse project portfolio, from residential to commercial and government buildings, to demonstrate the company's extensive expertise and capabilities.

    • Community Engagement: To foster a strong local presence, we actively collaborated with other Chattanooga businesses by tagging them in posts, participating in community events, and highlighting local partnerships.

    • Behind-the-Scenes Transparency: By offering glimpses into the construction process and company culture through engaging Reels and informative posts, we aimed to build trust and authenticity with the target audience.

  • T.U. Parks' Instagram presence underwent a significant transformation, successfully establishing the company as a cornerstone of the Chattanooga community.

    • Strong audience engagement: A 6% engagement rate demonstrates a high level of interaction and interest from the target audience.

    • Cohesive brand identity: The development of a consistent visual aesthetic effectively reinforces T.U. Parks' brand identity and values.

    • Increased brand visibility: Reels with high reach expanded the company's audience and showcased its expertise.

    • Expanded local reach: Strategic tagging and community involvement resulted in a 25% increase in local impressions, connecting T.U. Parks with a wider audience within Chattanooga.

    By highlighting the company's impressive project portfolio, fostering community connections, and creating engaging content, the social media strategy has positioned T.U. Parks as a trusted and respected construction leader in Chattanooga.

Core Homes

HOME BUILDING • INTERIOR DESIGN

  • Core Homes, a rising luxury home builder in Chattanooga, Tennessee, envisioned a dominant social media presence that firmly established them within the local market. Their objective was multifaceted, targeting distinct audiences: (1) local prospective homebuyers, (2) individuals considering relocation to Chattanooga, (3) dedicated supporters of St. Jude Children's Research Hospital, and (4) Chattanooga real estate agents. Core Homes desired to leverage social media to showcase their commitment to the community, particularly through their role as the official builder of the Chattanooga St. Jude Dream Home.

    Additionally, they aimed to promote their meticulously crafted new homes, emphasizing the superior attention to detail and high-end materials that set them apart. Ultimately, Core Homes' social media strategy focused on driving growth on Instagram, cultivating an aesthetically pleasing brand image, generating traffic to their new home listings, promoting upcoming events and fundraising initiatives, and securing qualified leads through social media engagement.

  • INSTAGRAM + FACEBOOK MANAGEMENT | PAID MEDIA

    Core Homes' multifaceted goals required a strategic social media approach tailored to resonate with distinct audiences. We implemented a multi-layered strategy focused on targeted content creation, audience growth tactics, and community engagement.

    Reaching the Right Audience: To effectively connect with Core Homes' target demographics, we crafted content specifically designed to appeal to each segment. This included showcasing the exquisite craftsmanship and high-end materials that set Core Homes apart, while simultaneously creating relatable and educational content to pique the interest of potential newcomers to Chattanooga. To further enhance reach, we developed content specifically targeted towards St. Jude supporters and Chattanooga real estate agents, highlighting Core Homes' commitment to the community and their partnership with the St. Jude Dream Home project.

    Building a Local Presence: To cultivate a strong local following, we strategically utilized location-specific content. This included highlighting upcoming events in Chattanooga, tagging relevant local businesses in posts, and crafting informative "Chattanooga Guides" that showcased the city's vibrant lifestyle.

    Growth Strategies: To amplify Core Homes' social media presence, we implemented a two-pronged approach. First, we executed a low-spend paid media strategy focused on growing the follower base. This involved strategically boosting content specifically designed to resonate with target audiences, including those residing in states with high relocation rates to Chattanooga. Secondly, we employed a data-driven paid media strategy specifically for promoting and selling individual homes within Chattanooga, ensuring optimal reach and conversion rates.

    Supporting St. Jude: To leverage the power of social media for social good, we collaborated with St. Jude Children's Research Hospital to create content that resonated with their supporters. This strategy aimed to expand Core Homes' reach within the St. Jude community while fostering awareness and support for the organization.

  • Core Homes' social media strategy successfully established a dominant presence within the Chattanooga market, effectively engaging multiple target audiences.

    • Rapid audience growth: A 6% monthly growth rate and a 28% increase in audience size within six months demonstrated significant expansion of Core Homes' social reach.

    • Enhanced brand visibility: A staggering 2000% increase in monthly impressions solidified Core Homes as a prominent local brand.

    • High audience engagement: An impressive 8.74% Instagram engagement rate indicated strong resonance with the target audience and content.

    • Effective lead generation: An average of 50 website clicks per month from social media demonstrated the platform's ability to drive traffic and generate potential leads.

    • Successful campaign execution: The strategy effectively promoted events, home listings, and the overall Core Homes brand, achieving key campaign objectives.

    By targeting specific demographics, leveraging paid media, and creating engaging content, Core Homes solidified its position as a leading luxury home builder in Chattanooga.

Ashby Road Studio

INTERIOR DESIGN

  • Ashby Road Studio, an interior design firm led by Shanna Eilers in Colorado Springs, Colorado, sought to revitalize their social media presence in preparation for launching a new line of pre-packaged design packages. These packages catered to a wider audience, including local clients seeking in-person design services, virtual design clients, and DIY enthusiasts interested in a more accessible entry point to Shanna's design expertise. To achieve this, they aimed to re-engage their existing audience and attract new followers across these diverse categories.

  • INSTAGRAM, FACEBOOK, + PINTEREST MANAGEMENT

    Ashby Road Studio's social media revival strategy aimed to re-energize their existing audience while attracting new followers interested in Shanna Eilers' design expertise. Here's how we amplified their social media presence:

    Fueling the DIY Enthusiast: To captivate a broader audience, we crafted a content strategy that blended education and entertainment. Engaging DIY project tutorials and informative design tips catered to those seeking to embark on their own design journeys. This content not only provided valuable insights but also subtly positioned Ashby Road Studio as a trusted design resource.

    Building Local Connections: To strengthen their local presence, we implemented a strategy of strategic tagging. Regularly tagging local design-related businesses (furniture stores, home decor shops, etc.) fostered a sense of community and expanded Ashby Road Studio's reach within the Colorado Springs design scene.

    The Shanna Factor: To build a deeper connection with the audience, we incorporated captivating Reels into the strategy. These Reels were meticulously scripted to introduce Shanna, provide an inside look at design projects, and showcase her design philosophy. This approach fostered audience trust and personality, making Ashby Road Studio more relatable and appealing.

    Expertise on Display: Complementing the DIY content, we designed content specifically focused on showcasing Ashby Road Studio's design prowess. This included stunning visuals of completed projects, highlighting Shanna's design aesthetic and ability to transform spaces. This strategy served as a powerful testament to Ashby Road Studio's capabilities, particularly for potential clients seeking their design services.

  • Ashby Road Studio's social media revitalization successfully expanded reach and engagement, positioning the brand as a comprehensive design resource.

    • Increased Pinterest visibility: A 66% increase in Pinterest reach and a 26% boost in post engagement expanded the brand's audience among design enthusiasts.

    • Consistent audience growth: Steady Instagram follower growth of 0.5% month-over-month indicates a strong foundation for future audience expansion.

    • Comprehensive content strategy: The development of a content strategy aligned with brand goals ensures sustainable and effective social media management.

    • Enhanced brand positioning: By showcasing Shanna Eilers’ expertise and offering valuable DIY content, Ashby Road Studio established itself as a trusted design authority.

    Overall, the refreshed social media presence has strengthened Ashby Road Studio's brand identity and laid a solid foundation for the launch of the new design packages.

Sunset Vibes Swimwear

FASHION • E-COMMERCE

  • Sunset Vibes, an inclusive swimwear brand founded by Denise Foley, sought to amplify brand awareness and build a thriving online community. Catering to women with C-cup+ sizes, their core objective was to create compelling social media content that resonated with their target audience. This content aimed to celebrate body positivity and empower women to embrace confidence and style while rocking their swimsuits.

  • INSTAGRAM + FACEBOOK MANAGEMENT

    Sunset Vibes' social media strategy focused on building a thriving online community that celebrated body positivity and empowered women with C-cup+ sizes.

    Showcasing Confidence: To highlight the exceptional fit and design of their swimwear, we crafted content showcasing the product's ability to flatter all body types. Striking visuals and user-generated content featuring real women in Sunset Vibes suits played a key role in this strategy.

    Denise's Story: We leveraged the power of storytelling, amplifying Denise Foley's journey as the founder of Sunset Vibes. By infusing her personality and passion for inclusivity into the content, we fostered a stronger brand connection and resonated with the target audience.

    Values-Driven Content: Social media became a platform to celebrate body positivity and empower women. Content creation leaned towards themes of self-love, confidence, and embracing beauty in all forms. This approach fostered a sense of community among women who shared similar values, attracting a loyal customer base.

  • The social media strategy for Sunset Vibes focused on establishing a strong brand identity, developing a comprehensive content framework, and creating a long-term model for testing social media content for optimal performance.

    We created a cohesive look and feel encompassing the Brazilian culture roots of the brand, bright colors, and body inclusivity. This visual identity served as the foundation for a content library that offered a variety of creative options, enabling the team to produce engaging content aligned with specific campaign goals.

    We developed a comprehensive social media strategy, outlining objectives for audience growth, engagement, and brand building. This strategic roadmap provided a clear direction for content creation and campaign implementation.

    Through close collaboration with the Sunset Vibes team, we established a structured approach to content production. This framework empowered the team to consistently create and distribute content that resonated with the target audience and amplified the brand’s message.

    The implementation of these foundational elements has positioned Sunset Vibes for long-term social media success.

Mantra Yoga Collective

FITNESS • LOCAL BUSINESS

  • Following a successful online pivot during the pandemic, Mantra Yoga Collective, an Austin-based yoga studio founded by Laura Teal and Amy Hogan, aimed to leverage social media to celebrate the grand opening of their new studio space, "The Retreat." Their strategy focused on generating brand awareness, attracting new students with an introductory offer, and driving in-studio participation by promoting events and classes through social media channels.

  • INSTAGRAM + FACEBOOK MANAGEMENT

    Following their online success, Mantra Yoga Collective set their sights on a grand re-opening for their new studio space, "The Retreat." Here's how we leveraged social media to not only welcome their community back but also celebrate the studio's core values:

    Spreading the Word and Welcoming New Yogis: To generate buzz and awareness for The Retreat, we implemented a strategic low-spend paid media campaign. This campaign focused on boosting top-of-funnel content, highlighting the studio's reopening and showcasing its unique features. Additionally, we promoted special introductory offers specifically targeted towards aligned audiences within the Austin area.

    Celebrating Community Within The Retreat's Walls: Mantra Yoga Collective prioritizes a close-knit and welcoming atmosphere. To reflect this value, we crafted content that resonated with the studio's existing community. This included promoting upcoming events and classes, showcasing the studio's offerings, and fostering a sense of shared interest through engaging captions and visuals. By speaking to their values of community and shared interests, we weaved these elements into the social media strategy, ensuring returning members felt truly welcome at The Retreat.

    A Glimpse Inside the Retreat: A Space for Shared Passion: To generate excitement for the new space, we scripted captivating Reels. These Reels combined spoken content with visually stunning behind-the-scenes footage, offering viewers a sneak peek into the studio's environment, amenities, and overall vibe. This approach not only showcased the physical space but also subtly hinted at the strong sense of community that thrives within its walls.

    Maintaining Brand Identity: Aligning Aesthetics with Values: Throughout the social media strategy, we remained mindful of Mantra Yoga Collective's core values. Content was carefully crafted to resonate with their focus on community, inclusivity, and shared love for yoga. We ensured a cohesive online presence by meticulously maintaining brand guidelines and aesthetics across all social media platforms. This visual consistency, echoing the studio's values, further solidified brand recognition and solidified Mantra Yoga Collective's unique presence within the Austin yoga scene.

  • The social media campaign for Mantra Yoga Collective's grand reopening aimed to generate excitement, attract new students, and foster community engagement. By leveraging Instagram and Facebook, the campaign sought to establish The Retreat as a premier yoga destination in Austin.

    • Increased brand visibility: A 5% month-over-month audience growth rate and over 80k average monthly Instagram impressions expanded Mantra Yoga Collective's reach.

    • Strong audience engagement: An impressive 11% engagement rate demonstrated a high level of audience interest and interaction with the studio's content.

    • Website traffic generation: An average of 250 website clicks per month indicated successful redirection of social media traffic to the studio's online platform.

    The social media campaign for Mantra Yoga Collective's grand reopening proved highly effective in achieving its objectives. By increasing brand visibility, driving audience engagement, and generating website traffic, the campaign successfully contributed to the studio's overall success. These results demonstrate the power of social media in building a strong brand presence and attracting new clientele.

Plantique Florida

INTERIOR DESIGN • LOCAL BUSINESS

  • Plantique Florida, a family-owned interior plantscape company in Palm Beach County, embarked on a company rebrand and sought a strategic social media launch to unveil their fresh identity. They needed a one-time social media strategy to generate excitement and brand awareness surrounding their new look, while establishing a cohesive social media grid aesthetic that aligned with their rebranding efforts.

  • INSTAGRAM + FACEBOOK STRATEGY

    Plantique Florida's rebrand presented an exciting opportunity to establish a new visual identity and connect with their audience in a fresh way. Our one-time social media launch strategy focused on generating buzz, showcasing their rebrand, and laying the groundwork for a successful long-term social media presence.

    Unveiling the New Look: To generate excitement and awareness surrounding the rebrand, we crafted a strategic social media launch campaign. This campaign centered around the reveal of Plantique Florida's new logo, brand colors, and overall visual identity. Compelling visuals and captivating content across social media platforms would pique audience interest and establish the new brand aesthetic.

    Building a Cohesive Grid: A critical element of the strategy involved establishing a cohesive social media grid aesthetic. We meticulously curated content that aligned perfectly with Plantique Florida's rebranded visual identity. This consistency, maintained across all platforms, would create a visually appealing online presence and solidify the brand's recognition.

    Sparking Engagement: Beyond the initial launch, we wanted to establish a foundation for ongoing engagement. The content strategy incorporated engaging captions, strategic use of relevant hashtags, and community-building tactics (e.g., contests, polls) to foster audience interaction and cultivate a loyal following.

    Aligning with the Brand's Voice: While the visuals were vital, we also ensured the content's tone and message resonated with Plantique Florida's core values. This involved crafting captions that conveyed their passion for interior plantscapes, their commitment to exceptional service, and their dedication to enhancing Palm Beach County's indoor spaces.

    By implementing this strategic launch plan, Plantique Florida could unveil their rebrand with a bang, establish a captivating social media presence, and pave the way for ongoing audience engagement and brand growth.

  • The strategic social media launch for Plantique Florida successfully unveiled their new brand identity and established a strong foundation for ongoing engagement.

    • Plantique Florida's rebranded visual identity was effectively translated across Instagram and Facebook platforms.

    • The cohesive social media grid aesthetic successfully reinforced the new brand image and created a visually appealing online presence.

    • This visual strategy laid the groundwork for a successful rebrand launch across social and subsequent audience growth and engagement.

*grid mock-up with my designs